Most businesses can name their biggest customer and their newest. Far fewer can name the twenty accounts that quietly generate a third of the profit, or the ones that stopped ordering four months ago and nobody noticed.

Two lists, updated weekly

Where it comes from

Your order history, your CRM and your support tickets — joined together, which is usually the actual work. Most businesses have all three and no way to look at one customer across them.

What you do with it

The point is a short list somebody acts on. Twenty accounts to call this month, in order, with the reason attached. Ten at-risk customers your account manager sees on Monday. Not a segmentation deck that gets presented once and filed.

Measuring whether it worked

We hold a portion of the at-risk list back and leave it alone. If the contacted group retains better than the untouched group, the programme is working. If it does not, you have learned something cheaply and we change the approach. Without that comparison you are counting saves that would have happened anyway.

Send us three years of orders

We will send back your real top twenty and your current at-risk list, before you commit to anything ongoing.